Matt Gould grew up on a third-generation dairy farm in Western New York. As a dairy industry insider, he’s experienced the frustration caused by structural changes in the industry where once-reliable rules of thumb suddenly no longer apply. He’s seen firsthand the vulnerability caused by having too little (or too old) information and out-of-date approaches to the marketplace. Matt has worked with leading dairy companies on acquisition evaluation, strategy, e-commerce execution, risk management, and policy projects. National media has featured Matt as an expert source, including Bloomberg, The New York Times, and The Wall Street Journal. He holds a B.S. in economics from the University of Pennsylvania’s Wharton School.